A RSS news feed containing the latest P81 articles https://www.p81.co.uk/ en-gb https://www.p81.co.uk/blog/embracing-change-and-overcoming-brexit   P81 have been supplying the UK Leisure market for over 25 years and are among the market leaders and ‘go to’ suppliers for all banded merchandise and uniform supplies. In recent years the demand has grown globally and particularly within Europe. Brexit has presented us with hurdles, but we have viewed this as an opportunity for growth and transformation.   Our top priority has always been to continue providing the exceptional service and quality products that clients have come to expect from us. European Set up: We have set up a Dutch entity with VAT number and article23 licence enabling us to deliver to our EU client effortlessly.   European Distribution: We are working closely with partners to offer a European warehouse solution   Market Diversification: As a result of the experiences gained with the EU it has enabled us to further expand supplies into territories further afield now with several customers in Switzerland, Latvia, UAE, Saudi Arabia and the US to name a few.   Direct Distribution: we now have set up partners in many countries not only enabling us to distribute from the uk, but also direct from our factories around the world directly to our clients in their country – thus saving on costs for the client and more importantly time.   Working together, we can overcome any challenges that come our way, we will conquer the Brexit hurdle and continue building a brighter future. We are now perfectly placed to supply globally taking care of not just the products but the full supply chain from manufacture, delivery, and all paperwork’s relating the VAT and Duty. https://www.p81.co.uk/blog/embracing-change-and-overcoming-brexit Wed, 17 Jul 2024 12:00:00 +0000 P81 https://www.p81.co.uk/blog/the-power-of-innovative-packaging-and-strategic-partnerships The journey of how P81 maximised membership sales opportunities and increased secondary spending for the biggest gym chain in Europe with the use of starter kits with a 1-month membership. Introduction In an era marked by evolving consumer preferences and heightened digital engagement, businesses continually seek innovative strategies to captivate their target audience and foster lasting relationships.   PROBLEM: Enhancing membership sales and secondary spend Basic Fit faced the challenge of maximising membership sales opportunities and increasing secondary spending across multiple channels including in-club, online, and through external partners.   SOLUTION: Innovative membership package with retail solutions The solution adopted involved the creation of an innovative membership package, carefully designed to captivate potential customers, and enhance their fitness journey. A crucial decision in this strategy was to package all these products within a retail box. The journey from inception to the current V3 iteration of the starter kit was marked by iterative refinement. RESULTS: Triumphs and expansion The effectiveness of this strategy was evidenced by the initial one-month trial, which witnessed the starter packs selling out within an astonishing three-week timeframe.   CLIENT QUOTE: Building community and generating revenue Basic Fit's clientele has lauded the efficacy of the starter packs as a multi-pronged tool. “The packs really have worked well. The merchandise in the box also meant the new member instantly felt part of the basic fit family and in turn, meant they continued with their membership – for us it’s been a fantastic referral tool and also a secondary spend generator through our website and high street retail partners. All the boxes and membership cards were individually coded so it meant we could track exactly where in Europe the packs had gone and give us that all important feedback! — Basic Fit https://www.p81.co.uk/blog/the-power-of-innovative-packaging-and-strategic-partnerships Wed, 12 Jun 2024 12:00:00 +0000 P81